Plenty Of Fish Sold

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Plenty Of Fish Sold

For desktop farmers, Shan Kadavil was already a hero. In his role as Country Manager and Chief Executive Officer of video game developer Zynga's India operations, Kadavil was one of the architects behind the wildly popular online social game, Farmville.

Today, Kadavil's farmyard operations have shifted from land to sea – Kadavil, as co-founder of FreshtoHome, works with thousands of fishermen and other livestock farmers to bring fresh, chemical-free fish and meat to consumers.

FreshtoHome is an online marketplace for fresh fish and livestock produce that sources products directly from farmers and supplies them to customers at (or sometimes below) the wet market rates (wet markets are markets that sell fresh meat, fish and produce). By going straight to the source and eliminating middlemen, Frestohome benefits farmers. It also allows the product to be sold at mass prices, thus benefiting consumers too.

The most expensive fish ever sold was a Bluefin Tuna, sold in January for $3.1 million in Tokyo. Whilst this fish was actually sold in the food industry, some aquarium fish can also come with an. Plenty of Fish sold to Match Group for $575 million (€522 million) in cash and Markus Frind, 36, is the founder and CEO of the Vancouver-based company. Frind said in 2003 he started the business. Jul 15, 2015 On Tuesday, dating website PlentyOfFish got acquired by Match Group, an IAC/InterActive subsidiary that recentlyannounced plans for an IPOlater this year. PlentyOfFish sold to Match Group for.

The company was co-founded two years ago, in August 2015, by Kadavil and Matthew Joseph. 'I'm a Malyalee and I like to eat fish thrice a day,' said Kadavil, with a chuckle. Never happy with the quality of produce and hygiene at Bengaluru's fish markets, Kadavil became a customer of SeatoHome, India's first e-commerce venture in fish and meat, which was started by Joseph in 2012. Joseph had been in the fish export business for 25 years, and had gradually seen an increasing rise in domestic consumption. By ensuring great quality, Joseph had built up a huge consumer base, but the venture was not financially viable.

This is where Kadavil saw an opportunity. 'The size of the fish market in India is 50 billion dollars, in production and sale, according to statistics released by the Indian Fisheries Department in 2014,' said Kadavil. 'Ninety per cent of it is domestic consumption while ten per cent comes from exports, figures that were inverse just a decade ago.'

Weeding out the middlemen

The obvious problems with the traditional set-up included the large number of middlemen involved.

'There are around 1,500-3,000 harbours just in South India, so it is very fragmented,' said Kadavil. 'Once the fish leaves the fisherman, it goes through at least four middlemen – at the coast, at the point of transportation, at the wholesaler, who then sells it to the local retailer – before it is bought by the consumer. That's how the supply chain works.'

This also affects hygiene. The supply chain of fish is such that without a proper cold chain, bacterial contamination typically starts within 30 minutes. Traditionally, the supply chain follows a four-day cycle, wherein all parties don't necessarily conform to scientific food safety norms. Plastic crates are used, ammonia, which is toxic for humans, is added to the ice to preserve the fish. Tests have also revealed that other preservatives like sodium benzoate and formalin are used to keep the fish from deteriorating, which are potentially carcinogenic for humans.

Fish

Joseph's years of experience of dealing with the fisherman directly, conforming to the strict export quality guidelines of fish, together with Kadavil's technical acumen, gave them the confidence that SeatoHome could be revived into a financially successful model. Free dating sites in hurst texas.

'In 2014, I convinced Matthew to restart the whole venture,' said Kadavil. Beach dating in pickerington ohio. 'We replicated the entire process by going directly to the source.' The name was changed to FreshtoHome, so as to incorporate poultry and livestock produce as well.

Plenty Of Fish Sold

'I spent a lot of time on the research and technology, it took us about a year to set up the supply chain,' said Kadavil. Along with Joseph, Kadavil brought some former colleagues from Zynga on board. Once BM Tambakad, Suresh Parameshwaran, Jayesh Jose, Nilkamal Malakar and Prashun Purkayastha had joined the team, FreshtoHome was launched in August 2015.

'Our products are 100% free of chemicals and antibiotics,' said Kadavil.

Plenty of bait

Currently, FreshtoHome sources from around 800-1,000 fishermen, covering around 125 ports. The main area of sourcing are the smaller ports in the Kerala belt and also includes freshwater areas right up to in and around Bangalore. While it is a largely unorganised and fragmented market – most fishermen are illiterate – they are very tech-savvy, said Kadavil. As a result, his tech team created an app for the fishermen which allows them to trade directly with the company.

Using pictures that they can scroll through, the app allows the fishermen to bid with the company, functioning like an electronic commodities exchange. Once the bid goes through, the system generates a purchase order. 'Once the purchase order comes through, we control the supply chain,' said Kadavil. In order to ensure that the consumers receive the best quality fish, FreshtoHome sources from the small fishermen with fresh catch, not large trawlers.

Once the purchase order has been placed, the company's trucks (one for every 100 km) collect the fish from the fishermen. Dating dc delaware. Specially insulated boxes and RO-treated ice are used to transport the fish to the FreshtoHome factory in Hennur, Bengaluru, which has a capacity to store 40 tonnes of produce. 'We don't freeze the fish as that alters the taste,' said Kadavil. Once the fish is on the truck, it is checked for quality before it is made available online for purchase. On reaching Hennur, the fish is processed, packaged and then sent out for delivery. The entire cycle takes between 24-36 hours.

'We do lab-testing for chlorine, antibiotics, hormones.. there are multiple levels of quality checks,' said Kadavil. Customers can choose between three delivery slots: morning, noon and evening, while some areas like Indiranagar in Bangalore can avail of express delivery within two hours. Within Bangalore, the produce is delivered to the customer by bike, in ice boxes, all the while maintaining the optimum temperature of 0-4 degree Celsius.

Big fish in a big pond

In the two years since its inception, Freshtohome has begun supplying to Bangalore, Delhi, Chennai, Cochin, Thiruvananthapuram, Mysore, Palakkad and Kolar Gold Fields in Karnataka. FreshtoHome has 399 items in its portfolio and the antibiotic-free chicken is its single highest selling product. The popular varieties of fish vary with season, but, according to Kadavil, the smaller fish like seer, mackerel, sardines and prawns are popular in the south, while freshwater fish is more popular in Delhi. Freshtohome sells close to 6 tonnes of produce in a single day and currently has around 1.4 lakh customers with 60% month-on-month retention.

FreshtoHome was initially self-funded, but soon attracted seed investment from the likes of Mark Pincus of Zynga, Walter Kortschak of Kortschak Invetsments, SignalFire, Abdul Azeez Al-Ghurair of Mashreq Bank Al Ghurair Masafi, Pete Briger of the Fortress Investment Group, David Krane from Google Ventures and Rajan Anandan from Google.

Support our journalism by contributing to Scroll Ground Reporting Fund. We welcome your comments at letters@scroll.in.

Share your perspective on this article with a post on ScrollStack, and send it to your followers.

Related

Trending

Plenty of Fish may not be as recognizable as its main competitors, but that's because they rely mostly on word of mouth and don't spend a fortune on advertising in the media. You might be wondering if it works as good as the other options online, because as they say you get what you pay for. So does is dating site break the mold, or reinforce this common saying?

Overview
There are only a few major players in the online dating industry, and Plenty of Fish is one of them. Their initial slogan was 'put your credit card away', indirect response to complaints made on other dating sites that charged in order for users to see other people's profiles. These days they themselves offer a premium upgrade, but they still rely heavily on people signing up for free and interacting with their site on a daily basis.

How Much Did Plenty Of Fish Sell For

The Claim
Plenty of Fish claims that you don't need your credit card in order to sign up for their service. This differentiates them from their competitors like Match and eHarmony, where you have to pay a monthly fee in order to use all of the features.

Plenty Of Fish Sold

They say have more dates set up, more relationships made, and more visits to their site than any other dating site online. Those are some big claims because most people are familiar with their competition, who advertise heavily on television and online. But Plenty of Fish has made a name for itself by being the no-cost alternative to the big boys, and it seems to be paying off.

The Hype
Online dating sites carry a bit of hype with them because they all claim to have been the reason why real life couples have gotten together. For those who have never met anyone online this seems sort of like a Bigfoot sighting. You've heard that it exists, but you never really seen it in real life. It makes sense that it could exist, but you have your doubts as to whether or not it could happen to you.

The Cost
Plenty of Fish is free and is supported by advertisements placed next to all of the features. This means it doesn't cost anything to sign up, you can talk to all of your matches without paying, and you don't have to upgrade your service in order to take full advantage of it. They do offer a premium service, which unlocks some additional features but is not necessary in order to get the full experience.

The Commitment
All dating sites require you to be committed if you want them to work, and Plenty of Fish is no different. In fact, you may have to be a little more committed to using this site and others. Since it's free to use there are tons of users on it that are very serious about finding someone. This means you may have to sift through a lot more riffraff before you find quality users. It also means you should spend some extra time creating a nice portfolio for yourself set yourself apart from the thousands of others.

Plenty

For desktop farmers, Shan Kadavil was already a hero. In his role as Country Manager and Chief Executive Officer of video game developer Zynga's India operations, Kadavil was one of the architects behind the wildly popular online social game, Farmville.

Today, Kadavil's farmyard operations have shifted from land to sea – Kadavil, as co-founder of FreshtoHome, works with thousands of fishermen and other livestock farmers to bring fresh, chemical-free fish and meat to consumers.

FreshtoHome is an online marketplace for fresh fish and livestock produce that sources products directly from farmers and supplies them to customers at (or sometimes below) the wet market rates (wet markets are markets that sell fresh meat, fish and produce). By going straight to the source and eliminating middlemen, Frestohome benefits farmers. It also allows the product to be sold at mass prices, thus benefiting consumers too.

The most expensive fish ever sold was a Bluefin Tuna, sold in January for $3.1 million in Tokyo. Whilst this fish was actually sold in the food industry, some aquarium fish can also come with an. Plenty of Fish sold to Match Group for $575 million (€522 million) in cash and Markus Frind, 36, is the founder and CEO of the Vancouver-based company. Frind said in 2003 he started the business. Jul 15, 2015 On Tuesday, dating website PlentyOfFish got acquired by Match Group, an IAC/InterActive subsidiary that recentlyannounced plans for an IPOlater this year. PlentyOfFish sold to Match Group for.

The company was co-founded two years ago, in August 2015, by Kadavil and Matthew Joseph. 'I'm a Malyalee and I like to eat fish thrice a day,' said Kadavil, with a chuckle. Never happy with the quality of produce and hygiene at Bengaluru's fish markets, Kadavil became a customer of SeatoHome, India's first e-commerce venture in fish and meat, which was started by Joseph in 2012. Joseph had been in the fish export business for 25 years, and had gradually seen an increasing rise in domestic consumption. By ensuring great quality, Joseph had built up a huge consumer base, but the venture was not financially viable.

This is where Kadavil saw an opportunity. 'The size of the fish market in India is 50 billion dollars, in production and sale, according to statistics released by the Indian Fisheries Department in 2014,' said Kadavil. 'Ninety per cent of it is domestic consumption while ten per cent comes from exports, figures that were inverse just a decade ago.'

Weeding out the middlemen

The obvious problems with the traditional set-up included the large number of middlemen involved.

'There are around 1,500-3,000 harbours just in South India, so it is very fragmented,' said Kadavil. 'Once the fish leaves the fisherman, it goes through at least four middlemen – at the coast, at the point of transportation, at the wholesaler, who then sells it to the local retailer – before it is bought by the consumer. That's how the supply chain works.'

This also affects hygiene. The supply chain of fish is such that without a proper cold chain, bacterial contamination typically starts within 30 minutes. Traditionally, the supply chain follows a four-day cycle, wherein all parties don't necessarily conform to scientific food safety norms. Plastic crates are used, ammonia, which is toxic for humans, is added to the ice to preserve the fish. Tests have also revealed that other preservatives like sodium benzoate and formalin are used to keep the fish from deteriorating, which are potentially carcinogenic for humans.

Joseph's years of experience of dealing with the fisherman directly, conforming to the strict export quality guidelines of fish, together with Kadavil's technical acumen, gave them the confidence that SeatoHome could be revived into a financially successful model. Free dating sites in hurst texas.

'In 2014, I convinced Matthew to restart the whole venture,' said Kadavil. Beach dating in pickerington ohio. 'We replicated the entire process by going directly to the source.' The name was changed to FreshtoHome, so as to incorporate poultry and livestock produce as well.

'I spent a lot of time on the research and technology, it took us about a year to set up the supply chain,' said Kadavil. Along with Joseph, Kadavil brought some former colleagues from Zynga on board. Once BM Tambakad, Suresh Parameshwaran, Jayesh Jose, Nilkamal Malakar and Prashun Purkayastha had joined the team, FreshtoHome was launched in August 2015.

'Our products are 100% free of chemicals and antibiotics,' said Kadavil.

Plenty of bait

Currently, FreshtoHome sources from around 800-1,000 fishermen, covering around 125 ports. The main area of sourcing are the smaller ports in the Kerala belt and also includes freshwater areas right up to in and around Bangalore. While it is a largely unorganised and fragmented market – most fishermen are illiterate – they are very tech-savvy, said Kadavil. As a result, his tech team created an app for the fishermen which allows them to trade directly with the company.

Using pictures that they can scroll through, the app allows the fishermen to bid with the company, functioning like an electronic commodities exchange. Once the bid goes through, the system generates a purchase order. 'Once the purchase order comes through, we control the supply chain,' said Kadavil. In order to ensure that the consumers receive the best quality fish, FreshtoHome sources from the small fishermen with fresh catch, not large trawlers.

Once the purchase order has been placed, the company's trucks (one for every 100 km) collect the fish from the fishermen. Dating dc delaware. Specially insulated boxes and RO-treated ice are used to transport the fish to the FreshtoHome factory in Hennur, Bengaluru, which has a capacity to store 40 tonnes of produce. 'We don't freeze the fish as that alters the taste,' said Kadavil. Once the fish is on the truck, it is checked for quality before it is made available online for purchase. On reaching Hennur, the fish is processed, packaged and then sent out for delivery. The entire cycle takes between 24-36 hours.

'We do lab-testing for chlorine, antibiotics, hormones.. there are multiple levels of quality checks,' said Kadavil. Customers can choose between three delivery slots: morning, noon and evening, while some areas like Indiranagar in Bangalore can avail of express delivery within two hours. Within Bangalore, the produce is delivered to the customer by bike, in ice boxes, all the while maintaining the optimum temperature of 0-4 degree Celsius.

Big fish in a big pond

In the two years since its inception, Freshtohome has begun supplying to Bangalore, Delhi, Chennai, Cochin, Thiruvananthapuram, Mysore, Palakkad and Kolar Gold Fields in Karnataka. FreshtoHome has 399 items in its portfolio and the antibiotic-free chicken is its single highest selling product. The popular varieties of fish vary with season, but, according to Kadavil, the smaller fish like seer, mackerel, sardines and prawns are popular in the south, while freshwater fish is more popular in Delhi. Freshtohome sells close to 6 tonnes of produce in a single day and currently has around 1.4 lakh customers with 60% month-on-month retention.

FreshtoHome was initially self-funded, but soon attracted seed investment from the likes of Mark Pincus of Zynga, Walter Kortschak of Kortschak Invetsments, SignalFire, Abdul Azeez Al-Ghurair of Mashreq Bank Al Ghurair Masafi, Pete Briger of the Fortress Investment Group, David Krane from Google Ventures and Rajan Anandan from Google.

Support our journalism by contributing to Scroll Ground Reporting Fund. We welcome your comments at letters@scroll.in.

Share your perspective on this article with a post on ScrollStack, and send it to your followers.

Related

Trending

Plenty of Fish may not be as recognizable as its main competitors, but that's because they rely mostly on word of mouth and don't spend a fortune on advertising in the media. You might be wondering if it works as good as the other options online, because as they say you get what you pay for. So does is dating site break the mold, or reinforce this common saying?

Overview
There are only a few major players in the online dating industry, and Plenty of Fish is one of them. Their initial slogan was 'put your credit card away', indirect response to complaints made on other dating sites that charged in order for users to see other people's profiles. These days they themselves offer a premium upgrade, but they still rely heavily on people signing up for free and interacting with their site on a daily basis.

How Much Did Plenty Of Fish Sell For

The Claim
Plenty of Fish claims that you don't need your credit card in order to sign up for their service. This differentiates them from their competitors like Match and eHarmony, where you have to pay a monthly fee in order to use all of the features.

They say have more dates set up, more relationships made, and more visits to their site than any other dating site online. Those are some big claims because most people are familiar with their competition, who advertise heavily on television and online. But Plenty of Fish has made a name for itself by being the no-cost alternative to the big boys, and it seems to be paying off.

The Hype
Online dating sites carry a bit of hype with them because they all claim to have been the reason why real life couples have gotten together. For those who have never met anyone online this seems sort of like a Bigfoot sighting. You've heard that it exists, but you never really seen it in real life. It makes sense that it could exist, but you have your doubts as to whether or not it could happen to you.

The Cost
Plenty of Fish is free and is supported by advertisements placed next to all of the features. This means it doesn't cost anything to sign up, you can talk to all of your matches without paying, and you don't have to upgrade your service in order to take full advantage of it. They do offer a premium service, which unlocks some additional features but is not necessary in order to get the full experience.

The Commitment
All dating sites require you to be committed if you want them to work, and Plenty of Fish is no different. In fact, you may have to be a little more committed to using this site and others. Since it's free to use there are tons of users on it that are very serious about finding someone. This means you may have to sift through a lot more riffraff before you find quality users. It also means you should spend some extra time creating a nice portfolio for yourself set yourself apart from the thousands of others.

Evaluation
Plenty of Fish has been around for well over six years now, and they don't show any signs of slowing down. The site owners made a lot of press for making so much money from ads, and creating so many page views with all of the profiles being looked at. No one can argue that their site has a lot of activity, and activity is something that you want to see from a dating site. You want users to be engaging with the content, talking to each other, and using it the way it's supposed to be used.

The interface is very simple, and always has been. Plenty of Fish does not rely on a lot of flashy graphics. They're more about letting the profiles speak for themselves. You should definitely give their psychological profiler a chance, and see if it helps match you with other people that have similar lifestyles and interests. It's a direct response to the eHarmony questionnaire, and they say it will give you a different look at yourself.

Plenty Of Fish Sold Near Me

Final Plenty of Fish Review

Just because it doesn't cost anything to use Plenty of Fish doesn't mean it doesn't work. It provides the same sort of platform as its competitors, but instead of charging the users directly it gets its money from advertisements. It also has a matching system in place that was developed by the site owner so it's not just a shot in the dark.

Plenty Of Fish Sold

It is interesting to note that the site owner is actually making improvements to the site as it goes along. Many webmasters would be tempted to just sit back and collect the cash. By setting up a profile there you know that there'll always be new features being added which will increase your chances at finding love.

Plenty Of Fish Sold Items

Our Recommendation
If you're serious about finding someone for a relationship, this is a great place to start especially if you don't want to put up a cash investment to get started. If you want to hedge all of your bets it's best to use all of the dating services out there to see what you can attract. A comprehensive system would involve using eHarmony to find a long-term relationship, Match to find a date for the weekend, and Plenty of Fish because you just never know where they might be hiding.

Plenty Of Fish Sold Ads

What do you think? Does Plenty of Fish work or not?





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